Apple Inc. in 2010 Essay Example | Topics and Well Written Essays - 1250 words

Apple Inc. in 2010 - Essay Example As such, Jobs turned the focus of Apple towards producing and developing non-PC compliments and applications. This was so unbelievably effective that by 2010, over 60% of all of Apple’s revenue was derived from non-PC devices; such as the iPad and the wildly successful iPhone (Bland 58). Ultimately, the Apple brand has a litany of different competitive advantages. One of the first of these is with respect to the seamless level of integration that exists between the hardware and software that Apple provides to its consumers. Taking same song and/4 Microsoft as an example, it can quickly be seen that the designer of the hardware and the designer of the software are oftentimes two different entities; oftentimes creating a situation in which the level of integration between these two leaves something to be desired. However, due to the fact that iOS operates on a native platform utilizing hardware that was designed for no other function but to perform iOS, this represents a noted strength with respect to the degree and extent Apple continue to exert a competitive advantage on the market (Beech 47). Another noted competitive advantage is with respect to Apple’s youth and simplicity of use. Although it is true that competitors have come a long way in recent years in seeking to simplify and improve their interface, Apple has long represented an intuitive design that leaves hardly any room for confusion on the part of the user. Additionally, and perhaps most importantly, it should be noted that Apple’s sleek and appealing design is one of the competitive advantages that has driven the firm to the level of success that had experienced over the past decade. Ultimately, if it were not for the fact that Apple’s products were sleek, appealing, and even â€Å"sexy†, it is doubtful that the company could experience anywhere near the degree of success that it has currently enjoy. Finally, another competitive advantage that Apple