Management Essay Example | Topics and Well Written Essays - 2250 words

Management - Essay ExampleInnovation and its implementation is what make Barnes & Noble and Amazon more(prenominal)(prenominal) successful. Before e-readers were introduced to the market, everyone was competing on rather equal terms both Barnes & Noble and Borders Books were selling their products in declare superstores, so the major source of income was always coming from physical in-store sales. The process got somewhat changed when Amazon develop as an online control store. First of all, it became a strong competitor because offered people an alternative to going to a superstore online shopping for books. Secondly, it gave such companies as Barnes & Noble and Borders Books to enter the online marketplace as well. However, the progress didnt ensure at that stage. Technologies gave publishers such e-book reading applications as wake of Amazon and the Nook of Barnes & Noble. That was the point when Borders Books got behind. Case compendium the Publishing Market Thought the p hysical book sales of Barnes & Noble were going down, the company pull offd to advertize them by 80 percent compared to the last year, with the help of the developed by them e-book reader the Nook. ... Retail numbers, check to the International Digital Publishing Forum (2011) might be as much as twain times above the presented figures because of the industry wholesale discounts. This means that the e-book industry is still growing and developing. Furthermore, more and more companies are working on the development of their own e-book readers with the purpose of taking some share of this market. However, Apples iPad has made it nearly impossible for some organizations Plastic Logic Que, a businees-oriented device, Bookeen Orizon, the Skiff for reading magazines and newspapers (Neary 2011, 3) these devices never got popular in the market due to the already existing competition from Apples iPad, Amazons Kindle and Barnes & Noble the Nook. Key Problems of the Industry It can be seen that both, Borders Books and Barnes & Noble, have taken some steps to even up to the new market conditions both have some online presence. Nevertheless, both companies still heavily rely on physical sales in their stores. Borders Books has not even gone further than letting Amazon manage all of the companys online sales - Borders Books failed to invest into entering the emerging at that time online book market (Neary 2011, 4). This may have been caused by an assumption that, according to Henderson (1993, 248), many companies fail to adequately do to market innovations because of the security they had enjoyed for many years stable presence in the market. Such companies then depress used to continuous change process, if any, and do not make any attempts to introduce some total changes, even if such are crucial for survival (Chandy, Prabhu, and Antia 2003, 1). So Borders Books, having felt well in